Some believe they hate licorice. Really! But at LAKRIDS BY BÜLOW, we believe they’ll love ours. So, we’ve made it our mission to offer everyone on the planet a free sample. That’s right: Every single person. We’ve calculated, it will take us 412 years, and 292 days to make the world love liquorice, but who cares? It may be the longest waiting list in history. But it could bring more love into people's lives.