
The little spheres burst with flavor
"His products start with fresh licorice root that he sweetens and seasons with chocolate, sea salt, coffee, passion fruit, chiles or the juices of currants, cranberries, strawberries or cherries."
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Pictures of our founder Johan Bülow, our CEO Fredrik Nilsson and misc.
"His products start with fresh licorice root that he sweetens and seasons with chocolate, sea salt, coffee, passion fruit, chiles or the juices of currants, cranberries, strawberries or cherries."
"His creations are now sold in 1.500 stores in six different countries, including Germany and Dubai. Before moving into a new market, Johan's team travels to each place to learn about the people and the flavors of the culture."
"Nordic countries love their licorice and Lakrids by Bülow from Denmark specializes in luxury licorice wrapped in chocolate and various flavored shells for a milder introduction to the polarizing candy. Founder Johan Bülow thinks that the Scandinavian treat is underappreciated and has been producing a whole spectrum of licorice flavors just outside Copenhagen for more than a decade."
"The onboard self-serve area, while nothing revolutionary, was stocked with enough unique Scandinavian treats as to be worth a visit. Fans of Danish licorice will be happy to see the canisters of Lakrids by Bülow, for instance."
"You won't find any of this in the grocery store, however; Lakrids has marketed and packaged itself as a luxury good, sold in small boutiques"