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This is the story of the world’s smallest liquorice factory and one man’s desire to make the whole world fall in love with liquorice.
Born into a family of entrepreneurial spirits, Johan Bülow always knew, that he wanted to create something special. He threw his passion and attention into licorice – a Scandinavian favorite that he felt was underappreciated and deserved to be taken seriously. He put in the hours and learned the craft the hard way, and by 2007 he was ready to cook, roll and cut his very first product.
On 07.07.07 the first Lakrids by Johan Bülow shop opened in Svaneke. The idea was to cook the licorice in the shop, making sure that you could smell it in a radius of 100 meters. It worked. Everything was sold out within two hours. The last customer even bought the sample bowl on the counter.
Johan bought a licorice machine and installed it in his newly rented factory in Taastrup, scaling production, to meet demand.
Johan decided that he wanted to explore the potential of gourmet licorice even further, and decided to coat his licorice in chocolate, which has long been a popular treat in Iceland.
In Denmark, people were at first sceptical about the idea, but soon the first chocolate-coated gourmet licorice, A - THE ORIGINAL, saw the light of day. A gluten-free sweet licorice core, coated in exclusive milk chocolate and rolled in fine licorice powder.
We might have celebrated our 10 year anniversary, but we are just getting started. Our vision is to spread the love for licorice around the globe. Not only the sweet kind, not only the salty one, but the whole spectrum of flavours that can be achieved when using licorice as a spice.
